Not only have they come up with tones for all, but their products are also genderless and encourage skin transparency when normalizing conditions like acne and eczema. The next time you’re looking for your perfect shade, take note of these reliable brands that have inclusivity embedded in their DNA. And when it comes to creating foundation, this singer-turned-entrepreneur has always prioritized a curation of colors for all complexions on the spectrum, including the darkest of darks that often can’t find the right pairing. What’s the hype? The brand’s comprehensive PowerMatch algorithm is alleged to be able to track your perfect shade of its signature Woke Up Like This foundation, which comes in a whopping 50 shades. After years of applying bleaching solutions to her skin in order to lighten it, she decided to create a brand that celebrates the colorful diversity within Asian culture. The brand’s carefully curated shade range is made with overlooked Asian skin tones in mind—and won’t look pasty or orange on your face.
